Listening to Music in Your Car
In the olden days, when multi-amplifier car audio upgrades were new, an upgraded system was generally set up to suit a drivers musical taste. Back then people would follow music like they follow a football team, remaining loyal to “Drum and Bass United” or whatever their preference was. But things have changed drastically, as people have changed their listening habits.
Today, although musical genres still exist, they are by necessity becoming looser and broader. If you listen to an album by a contemporary recording artist (i.e. not the Rolling Stones), you are likely to come across many musical styles in a single recording. This has made the musical world a much better place in our opinion. This broadening of genre’s has subconsciously exposed people to a wider choice and there is so much crossover in styles of music that a fan of “Funk City” will now find equal enjoyment listening to “Jazz Fusion Wanderers”.
The effects of changing listening habits has had far reaching consequences on the way music is learnt, created, performed and recorded too. In the past a musician would choose a studio, recording engineer and producer famous for a certain genre but in these days of “anything goes”, everyone involved in music has to be able to adopt other genres, sounds and styles to produce a result that will appeal to an audience with wider tastes.
Perfect examples of this genre broadening lie in the popularity of bands like Mumford and Sons and solo artists such as Ed Sheeran. Both in the past would have been pigeon-holed as Folk musicians but I think you would struggle to find fans of those artists who would describe themselves as Folk music lovers.
The revolution in the way music has broadened has had an affect on equipment too. Particularly in the car. The automotive audio upgrade aftermarket has access to many manufacturer offerings and although a genre specific system can be built, defining that genre is far more difficult and so equipment has to be far more versatile. This is useful as it means that a set up can be tweaked as the taste of the listener changes and adapts to the music they enjoy.
A perfect example is the Audison Prima range. Rather than balls-out gutsy bass and dynamic hard-hitting high’s all the time, Prima is focussed on providing installers with the ability to balance all areas of the audio spectrum to make a system incredibly versatile. There remains however, the ability to boost sub bass levels for those looking for that ultimate chest thumping adrenalin inducing buzz on the Friday evening drive home from work!
We have noticed this genre widening phenomenon first hand when polling customers as to the kind of music they listen to. People are reluctant to commit to a single genre these days and by far the most common response to the question, “What do you listen to?” is, “everything” – This is a very good thing!
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